Marketing towards “creative” people Liv Drink (derived from Living Water) would be an outward expression of how the drinker was a little more “individual & unique” from the normal crowd. They like to feel and look healthy. They are environmentaly concious and buy things on impulse because they are Green, but may have never planted a tree or started a compost in their life. 3 bottles in the four pack would have a unique design that are loosely related to each other accompanied by a fourth blank bottle for the purchaser to customize for them selves.
The box reads
Growth
Blank Bottle Included
Here at Liv™ we understand the importance of creativity in your daily routine, so we are giving you a chance to express your self with our refreshing products. In each case of Liv™ you three get different bottle designs and a fourth blank bottle for you to go crazy with. Send us your can in the mail and maybe will include it in our next release of Growth©, Move©, or Focus© water drinks.
return shipping address and directions on reverse side
This was the label art for the bottle
Here's a point of purchase end isle display baised on the concept of designing your own blank bottle. The refrigeration unit would be mad out of white board material and shaped like on of the blank bottles that comes in every four pack. There would be a rack of dry erase markers attached to the cooler for shoppers to get creative with and draw on the fridge.
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